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Best Seller | e.l.f. Cosmetics Matte Putty Primer - Vegan and Cruelty-Free Makeup Putty Primers are the #1 mass primer in America.*Our best-selling primer goes matte! This velvety, formula delivers a perfect matte finish.What we love:This skin perfecting mattifying primer is infused with kaolin and white charcoalAbsorb excess oil... ... more | go to store |
M2U NYC Perfecting Powder - Pink We all hate that midday oil that settles on our skin around lunchtime. Get softly matte skin and make the day yours with our silky smooth Perfecting Powder. In a rush? We’ve got your back. Make sure you’re fully blended out using the convenient... ... more | go to store |
An incredibly soft brush made to multitask! Use it to apply loose and pressed powders, powder foundation, blush, or bronzer to help you achieve a smooth and flawless finish. Our ultra-plush, synthetic bristles are 100% cruelty-free. ... more | go to store |
M2U NYC Liquid Eyeliner - 0.035 OZ / 1G This ultra-black Liquid Eyeliner checks all the right boxes and then some! It’s easy to use, richly pigmented, waterproof, and allows for smooth, uninterrupted ink flow with no dragging or skipping. From everyday casual fine lines to dramatic wings... ... more | go to store |
M2U NYC Makeup Essential Set (6 Pieces Total) Your daily makeup routine just got better! A convenient, comprehensive set that features all your need for a fabulous full face! These six easy-to-apply makeup staples will enhance your natural beauty and help you look + feel your best. ... more | $68.00 $49.00 go to store |
M2U NYC Makeup Blending Sponge Box Set Your favorite makeup sponges are now in the box set! Get this box set of 4 super-soft, latex-free 3D Makeup Blending Sponges in a variety of shapes to help you achieve the exact look you’ve been dreaming of. No need to worry about splotches,... ... more | $24.00 $20.00 go to store |
We’re here to make all your eyeshadow dreams come true. This stay-all-day Eyeshadow Primer grips your shadow for long-lasting looks that don’t cake, crease or run — all while keeping your shades buildable and blendable. Its lightweight formula... ... more | go to store |
M2U NYC Eyeshadow Palette - Uptown Downtown Because who doesn’t want to look irresistibly sweet all day long? Make a lovely, lasting impression and catch the vibe of an NYC girl (coffee in hand) with the shadows in our Uptown Downton palette. Snuggle in and get cozy with these six stunning... ... more | go to store |
Two essential eyeshadow brushes in one set: the smudge brush blends in all colors to achieve a seamless sweep of crease-free color; the all-over shadow brush gives a reliable firmness for easy blending. ... more | go to store |
M2U NYC Eyeshadow Palette - Lady Liberty Are you ready to go out there and kill it today? You’ll want our Lady Liberty palette on your side. With 6 alluring tones, including vivid bursts of blue and orange, go out (or in) with a bang everywhere you go. Create bold, electrifying looks with... ... more | go to store |
M2U NYC Eyeshadow Palette - BKB If you’re looking for subtle, classy beauty, guess what. You’ve found it. With the breezy, graceful looks you can create with our BKB palette, you’re guaranteed to turn heads every day, anywhere you go. Our insanely smooth and pigmented formula... ... more | go to store |
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